About

BCMA represents the global community of branded content and influencer marketing. BCMA sets industry standards for best practice, celebrates success, measures effectiveness and connects the whole branded content and influencer marketing ecosystem

• The Branded Content Marketing Association (BCMA) is the professional network for branded content and influencer marketing practitioners and has been at the forefront of the industry for the past 20 years

• BCMA helps members do more business and invests in ground-breaking research, training and education which is at the heart of the association

• BCMA enables connections with the leading experts in the branded content and influencer marketing industries and continues to lead the debate on what makes great branded content and influencer marketing

• BCMA helps brands, producers, agencies, platforms, media owners, publishers and content creators to engage audiences for maximum benefit and payback

• BCMA is focused on the extraordinary growth of Influencer Marketing that has now reached critical mass

• BCMA celebrates success and continues to prove effectiveness of branded content and influencer marketing, through best practice and shared learning