BCMA Insight Series: Measuring Branded Content Effectiveness and ROI

BCMA Insight Series: Measuring Branded Content Effectiveness and ROI

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You can watch the video from the recent BCMA Insight Series event at Oxford Brookes University that was part of EffWeek.

The session was introduced by Bjoern Asmussen, Senior Lecturer at Oxford Brookes University Business School, followed by a ‘Call to Action’ for universally accepted measurement for branded content by BCMA Global CEO, Andrew Canter, who also announced the launch of contentmonitor 2.0, the BCMA’s proprietary measurement tool. Ipsos MORI’s Head of Content and Creative Development, Eleanor Thornton-Firkin presented their thinking behind branded content effectiveness measurement and the methodology of contentmonitor 2.0. The session ended with a lively Q&A from the sell out audience.