As Cannes Lions celebrates creativity, this breakfast event asks what the impact of creativity is, and more importantly, why this matters.
Come and hear Philip Thomas, Chief Executive, Lions Festivals explore why ‘Creativity Matters’ unveiling the link between creative communications and ROI, demonstrating the influence creative work has on driving business, shaping cultures and delivering purpose.
Find out what is behind the work that succeeds in doing this? What is driving the creative bravery to change the course of communications?
Following the presentation there will be a panel discussion moderated by Stephen Lepitak, Editor, The Drum, featuring:
Claire Postans, Creative Director, Jamie Oliver Ltd
Richard Pattinson, SVP Content, BBC StoryWorks
James Morris, Global Head, MediaCom Beyond Advertising
Ben Kerr, Chief Strategy Officer, Somethin’ Else
Max Garner, Head of Content, The StoryLab