BCMA eBooks

BCMA: “Best of Branded Content Marketing – 10th Anniversary” eBook

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The ‘Best of Branded Content Marketing: 10th Anniversary Edition’ is the second in a series of branded content ebooks produced by the BCMA and its strategic partners DMC and New Media Works

The enhanced media ebook is an international collaboration containing 13 of the best recent branded content marketing campaigns from cutting-edge brands and award-winning agencies, as well as “what is,” “how to” and “what’s next” features from leading practitioners.

These features include emerging market reports from Brazil and Russia, an Ipsos MORI and Oxford Brookes University research review study, tips on how to create successful social video content, and predictions about the future of branded content marketing from 60+ experts around the world.

Simultaneous BCMA launch events were hosted at DigitasLBi in London and MRY in New York in March 2014. We hope you enjoy it and find it useful for your work.

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EXPERT PREDICTIONS REPORT:

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CASE STUDIES PART 1:

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CASE STUDIES PART 2:

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REPORT SUMMARY: THE FUTURE OF BRANDED CONTENT MARKETING:

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RESEARCH SUMMARY: TOWARDS THE FUTURE OF BRANDED CONTENT:

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BCMA: “Best of Branded Content Marketing” eBook

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Created in conjunction with the Branded Content Marketing Association, The Best of Branded Content Marketing is the first in a series of social media and branded content ebooks.

This book includes explanations and observations from contributors as diverse as Laurence Llewelyn-Bowen, DuPont, MINI, HSBC, Remington, Duchy Originals, Ipsos OTX MediaCT, Martha Fiennes, BBC Worldwide, Capital One, Perrier and more.

It features 10 of the best recent campaigns produced by major brands and SMEs, providing different perspectives on how organisations are approaching the use of branded content and how consumers are responding – complete with details about the challenges faced, solutions chosen and results achieved.

Finally, expert practitioners from around the world postulate about what the future holds for branded content marketing – and invite you to provide your own views via an interactive form.

The book was pre-launched in April 2013 at MIPTV in Cannes where it was cited as “extremely well-received” and “a fantastic read”.

We hope you enjoy it and find it useful for your work.

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