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Articles

Endemol's new Dutch drama Brussel on telco KPN
Articles Featured Features

Following the recent BCMA Leadership Series: Entertainment Matters for Branded Content, we asked Doug Wood, Group Director, Resear ...
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Alex Connock, Managing Director at Endemol Shine North gives us a fascinating insight into how best to use branded video when cons ...
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Bespoke branded content created for Instagram
Articles Be Inspired Featured Features

“Sometimes a brand’s logo becomes such common place that we rarely take a step back and appreciate what it actually represents.” T ...
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‘Content is king’ - the prominent phrase popularised by Bill Gates in 1996, and repeated by digital marketers for almost 20 years. ...
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Brandarit
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The Nordic countries that are associated with Scandinavia are a geographical and cultural region in Northern Europe and the North ...
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Articles Events Featured Features

BCMA Advisory Board member Justin Kirby (aka @Juzzie) spoke last week at the Digital Media Expo 2015 we supported that was hosted ...
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Digital word of mouth can bring down organisations and governments. It can also build brands more efficiently and faster than any ...
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We generally look back to look forward and predict the emerging trends, but the explosion of social media and the rapid developmen ...
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Articles Featured Features Market Reports

When looking at emerging trends and insights into branded content marketing in Russia, we need to remember that advertising in Rus ...
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Articles Features

Little research has been conducted to date in the area of branded content, in spite of the rising use of this key marketing concep ...
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