Articles

Articles

bcma_oxford-brookes
Articles Features

Little research has been conducted to date in the area of branded content, in spite of the rising use of this key marketing concep ...
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brazil_market_report
Articles Features Market Reports

At this point in time, Brazil is in ‘hypermediatic’ mode, driven by an overabundance of information, images, platforms, excessive ...
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measuring_branded_content_CEP
Articles Features

The BCMA’s CEO Andrew Canter discusses measuring branded content success and the content monitor and placement monitor tools devel ...
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