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With the New Year now in motion, the Creativepool community is looking back on what has been a particularly strong though demandin ...
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James Larman is a strategist who has been helping brands create entertainment all through his career – even when it wasn’t recogni ...
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The Branded Content Marketing Association (BCMA) has signed its first Global Member, leading production powerhouse, Endemol Shine ...
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In HBO’s Westworld it’s almost impossible to tell the Artificially Intelligent ‘hosts’ from real people. They act, talk and - spoi ...
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What's next for marketing
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In our era of digitalization, we may all wonder; what is next for marketing? Some might say that in the future user-generated cont ...
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In early 2006 I got a call from an advertising agency. They wanted to talk to us about making some TVCs for a major high street br ...
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MWL 2017
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In partnership with the BCMA, MWLive returns to Olympia Central on 8-9 March 2017 to celebrate the marketing that matters to you, ...
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The Branded Content Marketing Association will renew its media partnership with the Cannes Lions International Festival of Creativ ...
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Crusade
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In a world where we can measure anything and everything in real-time, using the latest technology, measuring branded content still ...
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In a move that marks the emergence of digital out of home as a platform for branded content, premium digital out of home operator ...
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