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Features

tv film maker
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In early 2006 I got a call from an advertising agency. They wanted to talk to us about making some TVCs for a major high street br ...
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Crusade
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In a world where we can measure anything and everything in real-time, using the latest technology, measuring branded content still ...
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In a move that marks the emergence of digital out of home as a platform for branded content, premium digital out of home operator ...
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You can watch the video from the recent BCMA Insight Series event at Oxford Brookes University that was part of EffWeek. The sessi ...
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BC Defintion
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The BCMA commissioned the Brand Strategy Research Group at Oxford Brookes University and Ipsos MORI to undertake an academic study ...
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CM2.2
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At the recent BCMA Insight Series event, titled Measuring Branded Content Effectiveness and ROI, it was announced that the new ver ...
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  BCMA members, Genero was founded by Mick Entwisle and Andrew Lane, two Australians who have a passion for creativity, music ...
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Content is content, right? Not according to research by the Branded Content Marketing Association (BCMA). You need to understand t ...
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Features

“TRANSMEDIA STORYTELLING” by Pablo Muñoz (CEO of FCB Spain & VP of BCMA Spain)and Daniel Calabuig (Creative Director of DDB Sp ...
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Features

After 15 years off the road, BMW Films is bringing back its series of short films with Clive Owen reprising his role as "The Drive ...
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