Features

Features

Doing my thing
Featured Features

I’ve spent the last couple of years pushing myself in the ad world, in particular with branding and branded content, by educating ...
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The Brand Film Festival made its debut in New York 2016, celebrating the best of brand storytelling throughout America. As a resul ...
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BCMA World View
BCMA World View Featured Features

BCMA World View - Through our expanding network of BCMA Chapters, Affiliates and Partners, we strive to give our members a unique ...
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creativitywillsaveus
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With the New Year now in motion, the Creativepool community is looking back on what has been a particularly strong though demandin ...
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In HBO’s Westworld it’s almost impossible to tell the Artificially Intelligent ‘hosts’ from real people. They act, talk and - spoi ...
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What's next for marketing
Featured Features

In our era of digitalization, we may all wonder; what is next for marketing? Some might say that in the future user-generated cont ...
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tv film maker
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In early 2006 I got a call from an advertising agency. They wanted to talk to us about making some TVCs for a major high street br ...
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Crusade
Featured Features

In a world where we can measure anything and everything in real-time, using the latest technology, measuring branded content still ...
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Featured Features News

In a move that marks the emergence of digital out of home as a platform for branded content, premium digital out of home operator ...
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Featured Features News

You can watch the video from the recent BCMA Insight Series event at Oxford Brookes University that was part of EffWeek. The sessi ...
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