Golden Drum interview with BOBCM’s Justin Kirby

Golden Drum interview with BOBCM’s Justin Kirby

- in Events, Featured, Features, Interviews
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BCMA Advisory Board member and our BOBCM partner Justin Kirby was at the Golden Drum International Advertising Festival in Slovenia last month where he presented his findings from the BOBCM report into the future of branded content marketing that was originally published earlier this year in the second edition of the Best of Branded Content Marketing.

Justin discussed the difference between Branded Content and Content Marketing, the game-changing disruption going on in the ad industry, and how branded content will be at the heart of every marketing strategy. His responses are based on my ongoing outreach to industry experts that you can follow on BOBCM. You can also see his presentation and notes here.

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