Across Spain the use of branded content marketing continues to grow. For this reason we launched BCMA Spain. The Chapter is run by leading brand, agency and marketing professionals with great experience in developing and executing successful branded content campaigns.
President of BCMA Spain
Head of Marketing Acceleration at Pernod Ricard Spain & Southern Europe
He has 15 years of experience in Brand Management, Marketing, Digital Marketing, Advertising, and Content. He leads brand strategy and projects related to culture, music, sports, and entertainment. He leads brands such as Red Bull in Spain and Internationally, where Branded Content is at the heart of the Marketing strategy and is a business model in and of itself. He also leads brands at Pernod Ricard Spain and Southern Europe, including Beefeater, Ballantine's, Seagram's, Absolut Vodka, Ruavieja, among others. He is an expert in Marketing Transformation, promoting structural specialization, and is responsible for the Media, Earned Media, Data, CRM, Creative, and Owned Media teams across multiple sectors.
