BCMA Brazil Chapter

BCMA Brazil

The BCMA Brazil Chapter has been established with the help of leading practitioners and will include like-minded professionals who are passionate about building on the success of recent branded content campaigns in the region.

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PATRICIA WEISS

BCMA Brazil Chairwoman

Head of Branded Entertainment & Content, Strategic Consultant of Brand Storytelling, Brand Purpose & Culture at the international collective ASAS.br.com

Advisory Board Council Member of Women In Marketing UK; Advisory Board Member and invited lecturer of Branded Entertainment & Content, Brand Storytelling & Purpose at IED Masterbrand Communication School in Milan, Italy
Creator, Coordinator and Lecturer of the first Bootcamp in the world, a 3 months course of Branded Entertainment & Content of Miami Ad School. International speaker and Branded Entertainment & Content Masterclass teacher across many countries like France, Italy, Portugal, USA, Mexico, Africa, Latin America region
Creator and Curator of the First Branded Content and Brand Storytelling Post Graduation in Brazil, at University Senac, launched in 2016; With 34 years on the Marketing and Advertising business, worked on the Marketing side at McDonald’s and Citibank, at the main Ad agencies such as Ogilvy, Africa, DM9DDB, McCann Erickson, Head of Branded Content at Abril Group, Co-founded the British M&C Saatchi agency in Brazil, and Leo Burnett as the SVP Head of Planning & Integrated Experiences Latin America
Collaborating author with published essays on the Americans Branding Strategy Insider, MusebyClio, Contently, Brandchannel, LIA Insider, and AdNews, Meio&Mensagem in Brazil