The BCMA sets industry standards for best practice in education and learning for the global branded content and influencer marketing community.

The BCMA Vibe Academy has been launched in partnership with leading global AI trainer BRIGHTBEAM who specialise in helping businesses utilise AI to transform work, innovate and differentiate their products and services.

We have developed bespoke training programmes for BCMA members which are detailed below:

Foundation Skills

3 x 2.5 hours

Session 1

• How AI works
• Brainstorming
• Researching
• Prompt engineering
• Laws and ethics

Session 2

• Copywriting
• Image generating
• Content planning 
• Campaign creating

Session 3

• Knowledge bases
• Data analysis
• Productivity tools
• Bringing it all together

Cost: £399 per person (volume deals available)

Dates: Thursday May 8, 15 & 22 @ 12:00 -14:30 BST

Masterclasses

6 x 3 hour single sessions

1. Apps, Websites & Widgets: You no longer need any technical skills to build interactive content -whether it’s an app, website or an online widget. Learn how to prompt no-code engines, correct the bugs and errors, then publish games, quizzes, demonstrations, countdowns and countless other tools into an online environment.

2. Project & Client Management: Use AI to build new plans, analyse progress, brainstorm past problems, manage budgets, write effective emails, catch issues before they escalate, capture every action point and nuance from all meetings, build a project knowledge base and double the number of clients and projects you can juggle at once.

3. Audio & Video Content: With AI generating music for every occasion from any genre, videogenerationand editing is also now on the money. If you know how to use the latest tools. Discover how to make them work, every time.

4. Data Analysis & Reporting: Use AI to find hidden insights in your performance data, clean, integrate and summarise all campaign findings then present them in easy-to-understand visual formats, including interactive dashboards. Learn how to turn even the most unstructured data into quantitative insights.

5. New Business Generation: Refine your Ideal Customer Profile, identify engagement signals, set realistic goals, know when to challenge a ‘no’, then prioritise next best actions as you create the most inspiring sales content, begin forecasting revenues more accurately and manage sales performance.

6. HR, Team & People Management: Discover how to apply AI to source, screen and shortlist talent, generate personalised interview questions, assess answers and identify high-potential candidates, all the while increasing employee engagement and managing performance more fairly and with greater accurately.

Cost: £199 per person per session (volume deals available)

Dates: Apps, Websites & Widgets: Tuesday May 27 @ 12:00 -15:00

Project & Client Management: Thursday May 29 @ 12:00 -15:00

Audio & Video Content: Tuesday June 03 @ 12:00 -15:00

Data Analysis & Reporting: Thursday June 05 @ 12:00 -15:00

New Business Generation: Tuesday June 10 @ 12:00 -15:00

HR, Team & People Management: Thursday June 12 @ 12:00 -15:00

The BCMA has launched its own educational platform, the BCMA Institute which is an accredited online school for the industry to ensure Continuous Professional Development. This course is aimed at industry practitioners who are keen to develop their careers in influencer marketing.

There are 8-modules on the Level 1 Course, that covers the following topics: