HypeAuditor/BCMA Report: Instagram Influencers and AI
The BCMA are delighted to work with HypeAuditor on this report and to uncover some early indications of how creators are feeling about AI.
The fact that over 82% of creators are using Ai right now is an indication of the change that products like ChatGPT and MidJourney are having. It seems that content creation is the most widely used purpose. Many use tools to create content ideas to fulfil a brand brief.
As creators, it’s the content that delivers our raison d' etre and there are still concerns about content quality with 31% citing this, but 22% also worried about ethical considerations.
There are worries too about sheer content overload on social media, and being able to cut through the noise. A big concern is losing the control over how images are being used and how this will affect personal brand reputation.
We are still going through the experimental stage of AI, but as wider adoption continues where successful use case studies can be cited, we will start to see some major changes to the creator economy.
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S8 Ep6: Animaj Kids Entertainment Franchise Founder Has 270m Viewers Ft. Gregory Dray
Gregory Dray is the Co-Founder of Animaj, a next-generation, digital-first media company that owns, manages and delivers engaging and premium brands to kids and families everywhere. Launched in May 2022, Animaj identifies the highest-quality independent IPs with solid awareness and engagement with kids that have yet to become global hits; buys and federates them; and uses a digital-first approach, leveraging data, technology, and distribution capabilities to transform them into multi-platform global franchises. From series and movies to L&M deals; location-based experiences to content distribution across 100+ platforms worldwide (incl. YouTube, Netflix, Prime Video, Disney+, Max, RAI, Clan, ABC Australia, Roku, Youku), the company’s brands live everywhere kids and families are, all at once. To bring this vision to life, Animaj has so far raised €100 million, building a portfolio of 3 owned-and-operated IPs: the iconic and award-winning Pocoyo, leading digital-native brands Kidibli and HeyKids; as well as Rabbids, a partnership with Ubisoft Entertainment. Animaj’s lead investor is Left Lane Capital, a US-based, global venture capital and growth equity firm investing in high-growth internet and consumer technology companies that are fundamental to the lives of customers. With 20+ years of experience in the international media industry, Greg has built a remarkable track record of driving growth in global and rapidly evolving environments. He is recognized as an effective leader and operator, having successfully run both creative/content engines and business operations within major media/tech companies such as Google/YouTube, Lagardère Group, and Time Warner.
Nottingham Trent University
Pioneers of a Student Influencer Marketing Project
Nottingham Trent university worked with the BCMA to create an influencer marketing strategy project for their 450 marketing students. Global Head of Influencer Marketing, Gordon Glenister approached the University with the idea and helped enlist 20 brands in 2022 and 30 brands in 2021. Top influencer search platform Influencity enabled the students to have access for a limited time frame.
Students engaged with the brands on zoom calls to ensure that the brand brief was on point. Gordon and Andrew gave presentations to students to ensure they had a good understanding of the sector and what makes a successful campaign.
