Influence Global Podcast
Influence Global Podcast shines a spotlight on the influencer marketing industry.
In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you.
Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry.
So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at FreedomOne
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Latest Episode
S8 Ep10: How Desperados Used 70 Influencers With 30 Million Follower Reach Ft. Ligia Patrocinio
In this episode we talk with the global head of Desperados beer brand, Ligia Patrocinio. They are running a campaign 70 influencers with a combined audience of 30million. Ligia talks about the campaign to connect with the latin vibe of music particularly drums and how this is connecting with the audience on a global scale. The campaign could be a test blueprint for more brands in Heineken to add influencers into the mix of their major campaigns. The episode was sponsored by Dragonfly. If you want to connect with Ligia https://www.linkedin.com/in/ligia-patrocinio-89019aa/
