Damian Norman heads up Excel London’s Immersive Entertainment & Live Events division and is responsible for bringing some of the venue’s highest profile entertainment events including Formula E, Disney 100: The Exhibition and The Formula 1 Exhibition. After earning a degree in International Business & Marketing, Damian began his career in the trade conference and exhibition market, before landing his first consumer position via DMG World Media in 2003, leading their skiing and snowboarding portfolio (despite not being able to do either!). During this time, he worked his way to become Group Show Director, earning a string of industry awards along the way. In 2008, Damian carried out an MBO independently and, together with private investors, brought the company, setting up VOS Media which he ran for five years launching events such as the London Bike Show and The Rouleur Classic. In 2013, he sold the business to The Telegraph Media Group (TMG), as part of this offering Damian became MD of Telegraph Events where he grew their events portfolio from five to 60 events in just four years. During this time, he was an integral part of the Senior Leadership Team of TMG helping oversee the overall £300m business. At the end 2017, he exited the Telegraph to take time out to help his wife raise their family, before setting up Live Mind Consultancy with several clients including the International Boat Show and Excel London. He moved to joined permanently 2019 after successfully leading the venue’s bid to host world renowned electric motor racing series Formula E.  Before long, he began working on many other projects at the Royal Docks venue and now has pioneered a new waterside development at the venue to bring a host of global, immersive experiences to Excel as part of a wider strategic destination project.